At FRED. our objectives are simple: Create a culture of hospitality driven by the pursuit of excellence and beauty in all that we do. We have cultivated the most amazing team of pros working with the highest level of talent and expertise in a collaborative environment.

We specialize in a transformational approach to beauty, surpassing expectations and delivering outstanding results, every time. Life is complicated and looking beautiful shouldn’t be.

We believe the first hour of your day is the most important. It is when you spend the most time on yourself. We will provide you with all the tools you need so feeling beautiful will seem effortless.

We believe everyone desires to be more beautiful and the difference between being beautiful and not isn’t genetics, it is effort.

Whether you are looking for a colour that is lived in, a bold blonde, tousled layers, short and sleek, a look that is defined, or something with an edge, we will be there offering the solutions you need to be the best version of yourself you could have ever imagined.


When I first sat in his chair I knew he possessed a level of talent and mastery that is not common. Now I travel to his salons in Canada or New York to be styled for important appearances.
Ria Mae: Singer, Songwriter, Award-winning Performer