Beauty and lifestyle authority, make up expert, makeover artist, television and media personality, educator, public speaker and life coach, with more than 30 years in the beauty industry, Fred is the ultimate pro.

Fred has lead four salons in Nova Scotia and New York, launched his signature cosmetic line, FRED.face, hosted award winning television show “X-Weighted”, appeared as a regular makeover artist on daytime television, has been featured in every major beauty and lifestyle publication such as Time Out New York, Elle Canada, Flare, Enroute, Canadian Living and more.

Whether creating total makeovers on television, delivering age-defying looks in his Halifax and New York salons, directing editorial looks, or collaborating with designers and photographers, he approaches everything he does with passion and enthusiasm, every time.

Every appointment is transformative. Every visit is a memorable one. Every day is elevated to extraordinary. Always.

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I don't consider myself to be a makeup artist, I can’t transform a person into someone they are not. I can only show people how to be the best version of who they already are.     
- Fred
Looking beautiful should never require an act of courage.
- Fred